PIXY
Pixy is the world’s first friendly flying camera, and was announced at Snap’s 2022 Snap Partner Summit. This pocketable drone captures you in your world through various flight modes, and simply takes off from and lands in the palm of your hand. My role as CMF lead was to establish the CMF strategy and palette, and ultimately drive the development and execution for the product and its accessories. I was also responsible for designing and developing all structural and graphic elements of the packaging for both the main product and its accessories.