ADIDAS RENEGADES CMF STORY
Over a two-week collaboration with Art Center College of Design and Pensole in Spring 2013, I led a team of 5 student designers and developed a brand and CMF story for a S/S 15 collection consisting of footwear for unique and up-and-coming sports. The Future Renegades are a group of alternative athletes who blur the lines between sport and leisure. They’re brave explorers, conscious commuters and subculture trendsetters. The activities they engage in are unconventional, yet still resonate with the Adidas brand – from day to night, they’re all in.